Consumer education groups have continued to publish guidance encouraging shoppers to calculate the true per-unit savings behind "buy more, save more" and multi-buy retail promotions, rather than relying on the promotion's advertised framing alone.
Coverage notes that offers such as "buy two, get one free" produce a specific, calculable average discount across all units purchased, which can be smaller in percentage terms than shoppers assume when a promotion emphasizes the word "free."
Advocates continue to recommend that shoppers only take advantage of multi-buy offers for items they would have purchased anyway, since acquiring extra units solely to capture a promotional discount can still increase total spending.